72% of Seed readers work at the executive or managerial level.
"The best comparison for Seed is the early years of Rolling Stone, when music was less a subject than a lens for viewing American culture."
– Utne Independent Press Awards (Winner, Science and Technology, 2007)
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Access
Educated, Affluent and Influential
Seed readers are highly educated:
- 98% of Seed readers are college graduates
- 54% have gone on to postgraduate studies and degrees
- average HHI of $112,000
of Seed readers have written a book or article for a publication in the last year.
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Engagement
A loyal, dedicated audience
Our readers love their Seed magazine - so much so that they will pay more per issue ($6.95 cover price or $3.33 per issue subscription price) than most other magazines on the market.
readers read Seed magazine cover to cover.
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Reach
180,000
readers*Seed’s readers are thought-leaders, early adopters and influential networkers.
They are young, urban, educated, active, and science-and tech-savvy.
*based on MRI 7.23 readers per copy
Readership GENDER
In the last year, Seed readers have:
- Given a speech/addressed a public meeting: 37%
- Wrote or emailed a public official: 52%
- Served on a board of directors: 22%
Seed Magazine Features
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China
China
Much of China’s growth and aspirations rely on grand scientific undertakings. Therefore, understanding breaking news and growing trends in Chinese science is vital for understanding the nation as a whole. This column is a look at science with Chinese characteristics—both how the culture of China influences science and how science influences the Chinese culture.
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Design
Design
This new column is penned by Paola Antonelli, senior curator of Architecture and Design at MoMA, who has been named one of ArtReview's 100 most powerful people in the art world. Focusing on t he intersection of design and science, the column explores the myriad ways in which design has become an essential tool for visualizing, understanding and manipulating the world, from the micro to the macro. `Design' follows the ideas that emerge from this intersection of fields, and showcases their application around the world.
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Europe
Europe
As the birthplace of science, Europe has been a driving force behind much of scientific history. Today is no exception. Europe is home to the Large Hadron Collider, a burgeoning space program, and half of the G8. In his new column, James Wilsdon, director of the Royal Society’s new International Science Policy Center, provides the authoritative European perspective for a continent that has had to synthesize all its unique scientific cultures to provide a course for its rapid progress.
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Science Solutions
Science Solutions
The biggest challenges we are confronted with today all have a scientific connection. Science Solutions takes an in-depth look at the newest, most innovative ideas used to tackle issues as diverse as energy shortages, global warming, and the world food crisis. Combining big ideas with technical details, this column focuses on the ways science can fix our world.
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Seed Salon
Seed Salon
Where science converses with culture. For each Salon, Seed pairs a noted scientist with an accomplished non-scientist to discuss the intersection of their diverse interests. Past Seed Salon participants have included singer/songwriter David Byrne and neuroscientist Daniel Levitin; renowned linguist Noam Chomsky and evolutionary biologist Robert Trivers; and environmental activist Laurie David and climatologist Stephen Schneider.
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What we know
What we know
This column celebrates the things that science allows us to know. Rather than fresh insights from the lab, or anything new and exciting but potentially “overturnable”, What We Know covers the science that's as close to Truth, capital “T,” as it gets. The column is written by Jonah Lehrer—called "a popular science prodigy" by the New York Times and author of Proust Was a Neuroscientist and How We Decide.
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