It's a different way of looking at the world. It's about using data to uncover patterns and design to confront complexity. It's about connecting things to reveal systems. It's about traversing scales and disregarding disciplines, applying neuroscience to economics, math to global health, virology to manufacturing, and genetics to law… It's about experimenting all the way to understanding. It's about changing your mind with new evidence – and getting as close to truth as humanly possible.
Getting 7 billion people to think scientifically has never been a small mission. And it has never been more important.
Since 2005, we have offered ideas and stories to help people think scientifically. Now we're taking the next big step in this journey by creating tools and services to help institutions – companies, governments, and international organizations – do the same. We're taking our way of seeing and thinking to parliaments, courtrooms, hospitals, construction sites, boardrooms… around the world – to catalyze scientific thinking at scale.