Seed Media Group: Blog

Friday, August 14, 2009 • Announcements • by Judy Grover • #

Dear Readers

These are certainly difficult times for magazines. Advertising is down dramatically and all the kids are apparently fleeing to the web. And for big magazine publishers, that means sadly folding many of their titles.

For us, it simply means that we have to innovate. The rules of magazine-making have all pretty much been thrown out the window and the rise of digital means there’s plenty to reimagine. These are challenging but exciting times.

We want to invite you into our brainstorm and share some of our thinking.

Things that won’t change:

- Print: We will continue to publish a print magazine

- Journalism: We will continue to invest in quality journalism and we will continue to publish the same kinds of essays, interviews, foresights, conversations, opinions, and profiles that we know you have come to love and expect from us.

- Design: We will continue to push the boundaries of print and interactive design. In fact, we recently commissioned a redesign…

- Mission: Seed was founded to capture and advance a cultural shift. We said “science is culture” and went about reimagining science’s place and role in the 21st century. We believe that the potential of science to improve the state of the world will only be achieved with universal science literacy. We will continue to tirelessly pursue this mission because we think it’s essential. Going forward, we also accept a new responsibility to help our readers navigate these complex times with new thinking and new tools.

Things that will change:

- Frequency: We are reducing our print frequency to reflect your new habits.

- Price: We will increase our cover price and introduce premium online content to offset rising costs.

- Online: We will do more online. (We recently started publishing daily on SEEDMAGAZINE.COM and traffic has grown 51% since last year.)

-Tagline: We’re not ready to unveil our new one just yet, but here’s a glimpse into our headspace.

As our parent company Seed Media Group has expanded into software, data visualization, conferences, and digital media, Seed will continue to pursue its mission with the same journalistic excellence and missionary zeal that you expect from us.

Thanks for reading and please send us your thoughts at readerfeedback@seedmediagroup.com

Seed