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Scientific Thinking

It’s a different way of looking at the world. It’s about using data to uncover patterns and design to confront complexity. It’s about connecting things to reveal systems. It’s about traversing scales and disregarding disciplines, applying neuroscience to economics, math to global health, virology to manufacturing, and genetics to law… It’s about experimenting all the way to understanding. It’s about changing your mind with new evidence – and getting as close to truth as humanly possible.

Getting 7 billion people to think scientifically has never been a small mission. And it has never been more important.

Since 2005, we have offered ideas and stories to help people think scientifically. Now we’re taking the next big step in this journey by creating tools and services to help institutions – companies, governments, and international organizations – do the same. We’re taking our way of seeing and thinking to parliaments, courtrooms, hospitals, construction sites, boardrooms… around the world – to catalyze scientific thinking at scale.

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Visualization

The amount of information our society generates is difficult to quantify, but one estimation holds that we now create more data each year than was produced in all prior human history. Generating actionable knowledge from this information is a critical design challenge with substantial economic, political and intellectual consequence.

Based in Cambridge, Massachusetts, Seed Visualization helps companies and governments find solutions to clearly communicate complex data sets and information to various stakeholders. The unit’s research arm, the Phyllotaxis Lab, works to advance the field of data visualization through basic research and experimental design work.

Phyllotaxis is a form commonly found in nature that is derived from the Fibonacci sequence. It is the inspiration for Seed Media Group’s logo, designed in 2005 by Stefan Sagmeister and recently included in the Design and the Elastic Mind exhibit at MoMA.

To inquire about our services for corporations and government agencies, please contact Vera Savcic at savcic at seedmediagroup.com.