Seed Media Group: Team

Management

Adam Bly
Founder and CEO

Adam Bly is the founder and CEO of Seed, a media and technology company committed to helping advance science and its potential to improve the state of the world.

Adam began his career at the age of 16 as the youngest researcher at the National Research Council of Canada, where he spent three years conducting biomedical research. Following his time in the lab, Adam set out to launch Seed, a new type of science magazine for our times with the mission of raising scientific literacy. “The best comparison for Seed,” wrote a media critic, “is the early years of Rolling Stone, when music was less a subject than a lens for viewing culture.” Under Adam’s leadership, Seed received two National Magazine Award nominations, for Best Design and General Excellence, the magazine industry’s highest honor. The magazine’s mission has since led to the development of new brands, platforms – from software to data visualization – and markets – from Europe to Brazil.

In 2007, Adam was named a Young Global Leader by the World Economic Forum. He is a recipient of the Golden Jubilee Medal from Her Majesty Queen Elizabeth II and his achievements have been highlighted by former Canadian Prime Minister Jean Chrétien, “for showing people the scope and power of science not just as an object of study but as a key to understanding the world around us.” He has spoken around the world on the future of science and its role in society, most notably at the World Economic Forum (Davos), the STS Forum (Kyoto), the U.S. Department of State (Washington), the Royal Society (London), the Chinese Ministry of Science and Technology (Beijing), the Academy of Sciences for the Developing World (Mexico City), the National Academy of Sciences (Washington), ideaCity (Toronto), and the Museum of Modern Art (New York), and at universities including MIT, Harvard, Columbia, McGill, and Peking. He has served on the nominating committees and juries of the Buckminster Fuller Challenge, the Earth Award, and the TED Prize, and sits on the Scientific Advisory Committee of the World Economic Forum, the American Committee of Israel’s Weizmann Institute of Science, the Communications Advisory Board of the U.S. National Academy of Sciences, and the World Economic Forum’s Global Agenda Council on the Future of Innovation.

Born in Montreal, he currently lives in New York City.

For speaking inquiries, please email Francesca Arkus.

Roy Kaplan
Senior Vice President, Technology

Prior to joining Seed Media Group, Roy Kaplan was Chief Technology Officer at Digital Transaction Machines, Inc. where he applied his unique combination of technology expertise and large-scale product design and architecture experience to all aspects of technology within the company. In this role Roy led multiple globally dispersed teams of product designers, developers and engineers to create a centralized content management infrastructure optimized for securely transporting large volumes of digital media to many remote locations and present that content via a unique and innovative user experience. In addition, he led the design, manufacture and integration of custom robotic materials handling devices and other hardware components into ruggedized, unattended, remote production and delivery systems.

Prior to joining DTM, Roy was the Director of Global Architecture and Infrastructure for Moneyline-Telerate, a Reuters Company. In this role Roy was responsible for the end-to-end design and management of the development of Moneyline-Telerate’s global financial market data aggregation and distribution infrastructure. This cutting-edge ticker plant technology processed and provided value-added transformations on real-time market data for distribution to financial analysts around the world.

Prior to Moneyline-Telerate, Roy worked for Cicada Corporation as the Vice President of Product Technology. Cicada’s real-time market data processing was used to power the Deutsche Bourse stock exchange, and Roy was directly responsible for bringing this real-time content to the Web. Before working for Cicada he served as the Vice President of the Advanced Technology Group at SageMaker Corporation, an Internet start-up whose technology normalized and distributed the content of thousands of publication and real-time news feeds through a simplified Internet portal user interface. Prior to SageMaker, Mr. Kaplan was the Global Product Architect for the Reuters 3000 series of analytic applications that have been installed on hundreds of thousands of financial professional’s desktops and are still in active use today.

Roy majored in computer science and electrical engineering at Worcester Polytechnic Institute and currently resides with his family in New Canaan, CT.

Amy Beer
VIce President, Advertising

As VP of Advertising, Amy Beer oversees advertising sales, product development and operations.

Prior to joining Seed Media Group, she was Director of Advertising for TVGuide.com. While at TVGuide.com she helped advertisers leverage the wide variety of consumer touch points, including print, online and broadcast campaigns. She brings to Seed Media Group over 10 years experience producing campaigns that help advertisers drive revenue and delight consumers.

Joy Moore
Vice President, Global Partnerships

As Vice President of Global Partnerships for Seed Technology, Joy Moore works with organizations, interest groups, and individuals to define and implement technical resources that serve the interests of scientists around the world.

Before coming to Seed Media Group, Joy was a Publisher at Nature Publishing Group, working with leading scientific and medical societies to extend their publishing programs. She also led the launch of the Nature Network Boston site. Joy received a BA in English Literature from the College of William and Mary, but very quickly turned her interests toward scientists and scientific communication through her first job as Managing Editor for the Journal of Investigative Dermatology. She also held a number of journal and website development and management positions with Blackwell Publishing.

Joy lives by the sea in Marblehead, Massachusetts and heads up Seed Media Group’s newest office in Cambridge, MA.

Vera Savcic
Chief Financial Officer / Senior VP Finance and Operations

Vera joined Seed in November 2009 as Chief Financial Officer and Senior VP Finance and Operations.

She most recently served as CFO for a data hosting company serving many of the largest blogs on the internet today. Prior to that she was General Manager for TVT Records, one of the largest U.S. based self-distributed record labels of the last decade. During her tenure at TVT, she oversaw the functions of accounting and finance, treasury, business affairs, HR, and IT in addition to executing strategic goals for the company.

Vera briefly worked as an Associate Investment Banker for Credit Lyonnais Securities, focused on media and entertainment deals between U.S. and European partners. She holds an MBA from the New York University Graduate School of Business and an undergraduate degree from The University of Michigan.

Vera is an avid traveler, cook and lover of all things ethnic.