Seed Media Group: Logo

Designed by Stefan Sagmeister, our logo reflects society through the lens of science. The logo takes its inspiration from nature’s phylotaxis structure, a Fibonacci-derived algorithm present in a multitude of settings, from the face of a sunflower to the alternating leaves on a plant to the architecture of highways. Depending on its context, the logo adapts and changes color to reflect its cultural surroundings. Our logo brings “Science is Culture” to life.

The phylotaxis logo was recently exhibited as part of the 'Design and the Elastic Mind' exhibition at the Museum of Modern Art, New York.

Phylotaxis.com
Drawing from the Seed Media Group logo, award-winning interactive designer Jonathan Harris created the daily, automated science news aggregator: phylotaxis.com. It scours the web every day to find and deliver more than 180 news stories and related images that illuminate the intersection of science and culture.

» www.phylotaxis.com