Seed Media Group: About

Designed by Stefan Sagmeister, our logo manifests how we see science at Seed: as a lens through which to understand and manage the world around us. The logo takes its inspiration from nature’s phyllotaxis structure, a Fibonacci-derived algorithm present across nature—from the face of a sunflower to the alternating leaves on a plant. Depending on its context, the generative logo adapts and changes color to reflect its surroundings.

Our identity was exhibited as part of the ‘Design and the Elastic Mind’ exhibition at the Museum of Modern Art, New York